How to Get the Perfect Fall Ambiance in Your Store: 4 Tips
Fall season is approaching, and it’s time to give your store or cash & carry an update! The autumn period offers wonderful sales opportunities, and we’re excited to share them with you in this blog post. From store presentation to which products and colors to offer: we’re giving you tips on how to get the perfect fall ambiance in your store.
Tip 1: Surprise with a showstopper
Create a showstopper at the entrance. This will immediately surprise your customers and show them your creativity! Set up a beautiful display with autumn vibes. Use season-related decorations like pumpkins, leaves, branches, berries, and lights.
Update your showstopper regularly. This way, you can promote multiple products and keep your customers inspired each time they visit. This also leads to better sales. You could even make it so photogenic that it’s social media-worthy to share! Even better: link a contest to it by having customers share a photo on social media using your custom hashtag (#)!
PRO-TIP: Visit our Pinterest mood board for show stopping design inspiration!
Tip 2: It’s all about color!
A key tip for instant fall vibes: stick to colors that remind you of the autumn season. The primary colors are always shades of orange, red, and brown. You can give your fall assortment a color boost by adding new trending colors like blue, magenta, or even mustard green to these base tones. Need inspiration for your inventory? Take a look at our various shopping lists of fall bestsellers, fall novelties, fall dried products, fall dyed products, and fall deco items!
Tip 3: Create an autumn-inspired store display
Set up special autumn displays with your products. Use wooden crates, baskets, and rustic pots, for example. This adds extra ambiance to your store or cash & carry! By placing displays, you immediately inspire your customers on how they can use the products you offer. This can help boost your sales! Be sure to showcase combinations in different price ranges.
No room for a separate display or presentation? Surprise your customers by painting the flower buckets in a beautiful autumn color! Always ensure your assortment is well-organized. Arrange your flower displays from high to low, so you keep an overview, and the customer can “scan” your offerings better. Also, be sure to place surprising combinations together! This will inspire your customer to try something new.
Tip 4: Offer your customers design inspiration with wreaths!
Wreaths are the perfect fall decoration. Make wreaths from a single type of leaf that really reminds you of fall. This will showcase your leaf assortment in an original way, and it looks very cozy too. Other perfect products for wreath-making include Classic Hydrangeas. You can use them when they’re “fresh,” and then let them dry beautifully. And how about making a wreath with Spaghnum? You can incorporate pretty branches with berries, Physalis, or other products that burst with fall ambiance!
It seems like we’ve given you plenty of tips to get started. Surely there’s one that will suit you, your customers, and your store or cash & carry! Take a look at the Holex webshop to shop the daily-updated product selection or opt for a convenient shopping list that we mentioned earlier in this blog post. Do you have specific questions? Wholesalers can contact their Holex Account Manager, and florists and event planners can reach out to their wholesaler.
