Holex Flower is proud sponsor of Olympic champion Irene Schouten

We proudly announce our collaboration with three-time Olympic skating champion Irene Schouten. What makes this partnership unique is our common ground: we are both deeply rooted in the Dutch floriculture industry and we both embody a down-to-earth, hard-working mentality. Irene grew up on a Tulip farm and knows the growers’ world inside out. That same dedication to quality and craftsmanship is at the heart of Holex Flower’s mission.

Irene Schouten

“When I started my marathon skating team, Holex Flower was the first to step in and support us. Unfortunately, that journey took a different turn, but I’m incredibly grateful for their continued support. I feel at home with Holex Flower because I understand their world,” says Irene Schouten. “The discipline, perseverance, and grounded approach I grew up with are the same values I see reflected in their organization. What I appreciate most is that Holex Flower looks beyond performance — they care about the person behind the success. Their continued support says everything about the genuine connection we’ve built.”

Paul Hoogenboom, Managing Director of Holex Flower

“Authenticity is at the core of this partnership,” says Paul Hoogenboom. “Irene not only represents excellence in sports, but she’s also a familiar face in the floriculture world. Her story embodies the values we champion every day at Holex Flower: commitment, craftsmanship, and progress through collaboration. In the coming period, we’ll strengthen each other in areas such as brand storytelling, relationship events, and content creation.”