HLX Direct: Online flower shopping for florists and event planners
At Holex, we believe that, for florists and event planners, ordering flowers and greenery online must be as simple as ordering groceries. That’s why we partner up with a network of reliable wholesale florist partners in North America, the Middle East, and China, to offer their customers the HLX Direct portal.
You order your groceries via Amazon. You just ordered a new pair of sneakers at nike.com. Why shouldn’t you order your flowers and greenery online?
Access to all available flowers and greenery online via HLX Direct
The HLX Direct portal offers clear product information, clear product pictures, and is very clear about order amounts, prices, and delivery dates. Most important: you know that the products that you order will have a perfect vase life. Wholesale quality for you as florist or event planner!
How the various participating wholesale florists promote HLX Direct, differs at the moment. They also call it Dutch Direct, Holland Direct, or Holex Direct. Nonetheless, it is exciting for you as a florist or event planner to ask your regular suppliers if they can set up an account for you. You will be able to order any flower that’s available in the world, with outstanding product quality. The HLX Direct portal has an excellent search tool, which makes it easy to find products in every color.
Get access to floral inspiration and trend reports
Besides a convenient shop, we offer tons of inspiration with the products that are in season. Wedding trends, design inspiration for holidays: it can all be found in the blog section of the holex.com website and on social media.
How to start buying HLX Direct
Here are the simple steps you, as a florist or event planner, need to take to start buying HLX Direct:
- Inform if your local wholesale florist is an HLX Direct supplier, and ask for a subscription form for the HLX Direct webshop.
- Your wholesale florists Sales Rep will contact you to discuss your specific needs and wishes. Which type of flowers do you need, at which days would you like to order and what days would you like to receive your shipments? Together you will finalize the webshop account setup.
- You receive your webshop credentials and can log in to the webshop. For any questions, contact your wholesale florist Sales Rep or visit the FAQ page on holex.com.
- Time for floral shopping! When you have found the flowers of your choice, you can put them in the online shopping cart. Each product placed in the shopping cart will be sent to you at the selected date. When you are finished, you can sign out, and a confirmation email will be sent to your email address.
- You receive your first shipment of Holex flowers. Based on the agreement that you have made with you wholesale florist, you pick up your shipment or your shipment will be delivered to your shop. At holex.com, you will find extensive product information, care & handling tips, and floral design inspiration.
- Your wholesale florists Sales Rep contacts you to evaluate and discuss your first shipment experience. You will receive an invoice via your wholesale florist.
