Get the most revenue out of Christmas: 3 tips
Christmas is the perfect time to boost sales in your flower shop. Throughout December, your customers are busy transforming their homes into festive havens, and your products are just what they need! Use these three tips to ensure you get the most revenue out of Christmas season.
1. Offer bundle deals to boost sales
Christmas is all about decorations - your customers love creating cozy, festive vibes! Capitalize on this by offering combination deals that pair two or even three items together at a discounted price. For instance:
- Combine fresh products like bouquets or holiday greenery with hardware such as vases or candles
- Include trendy decorations in seasonal colors that may not carry over to the next holiday season
This strategy not only boosts sales but also helps you maintain a lean inventory and meet customer demands.
2. Participate in local holiday events
Many communities host festive events around Christmas, such as holiday markets, Santa visits, or even entire winter villages. Take part in these to:
- Increase brand awareness
- Showcase your products
- Create positive associations with your business
How you participate is up to you! Set up a booth, create a stunning floral display, or even host a fun workshop. Need inspiration? Check out this blog post we’ve shared earlier for event planning tips!
3. Offer DIY Christmas floral design kits
There’s nothing better than displaying a self-made centerpiece during the holidays! While your customers may find workshops around town, why not let them create their own designs at home? Curate DIY floral design kits with a variety of options, including:
- Different styles to suit various tastes
- Sizes ranging from S (small) to XL (extra large) to fit every budget
This offering makes holiday decorating more accessible and enjoyable for your customers, while adding a unique revenue stream for your shop.
Use these three tips to increase your Christmas revenue while delighting your customers with a beautiful selection of flowers and greenery. Need more inspiration? Check out our curated Christmas shopping lists!
