How to get the most revenue from Thanksgiving: 5 tips
A great holiday in the fall in North American countries is Thanksgiving. Wholesalers and florists can take advantage of this theme with appealing products and services. Read this article and learn five tips on how to make the most revenue from Thanksgiving.
1. Cater to your customers' design needs and preferences
This one’s probably a no-brainer. Make sure your store is filled with all kinds of Thanksgiving decorations that your customers can grab and take home right away. Centerpieces in various shapes and sizes, wreaths, bouquets of different sizes and styles: you can create an appealing design for every type of interior.
2. Use attractive products
And what should you use in those designs? It’s an easy win to use food-related items for Thanksgiving, like corn, cucumis, and cucurbita (pumpkins). Mix dried flowers with fresh ones, and also use painted flowers and greenery for a spectacular effect. And yes, of course, you can combine these three groups! Did you know you can easily create favorites lists on the Holex webshop? This way, you can make product overviews that match your design ideas. Need some inspiration? Check out our Thanksgiving Flowers & Greens shopping list.
3. Collaborate with event professionals
Reach out to event planners and caterers in your area to see if you can work together to approach businesses for organizing corporate Thanksgiving parties. There are tons of parties around Christmas, so why not move it up a month and get more time in the spotlight? Of course, you’ll take care of the styling, from beautiful centerpieces to eye-catching photo walls.
4. Offer DIY kits
For customers who want to get creative themselves, you can develop all sorts of fun products. Think do-it-yourself kits for a wreath or a large centerpiece. Hang a poster in your store with a beautiful photo of the final result to get people excited! There are three major benefits to offering these kits. Benefit one is that your customers can pre-order, which means you’ll know exactly how many kits to prepare for which date. Benefit two is that you can measure out the supplies precisely (the number of stems, stem length of specific flowers, etc.). This way, you can buy efficiently and maintain a good margin. The third benefit, of course, is that you don’t have to make the decorations yourself, which saves time.
5. Host a Thanksgiving workshop
Another way to boost your Thanksgiving revenue is by hosting a workshop. For tips and the perfect step-by-step guide on how to host a successful workshop, check out this article we published earlier.
