Holex Flower switches to circular flower boxes from Circular Plastics for Danish customers

Following a successful pilot, Holex Flower is fully transitioning to the sustainable FECT Eco Flowerbox packaging solution for its Danish customers.

This innovative flower box, developed by Circular Plastics, is made from 100% recycled plastic. Specifically designed for transport using Danish trolleys, the box functions as a reusable container. The FECT Eco Flowerbox is delivered to customers filled with flowers, then collected and cleaned after use, allowing it to be reused multiple times.

The logistics pooling and management of the FECT boxes are handled by HBRTS. Their central role ensures that the boxes are efficiently collected, cleaned, and redistributed, making the system both reliable and scalable. This approach creates a sustainable closed-loop system that eliminates the need for single-use cardboard.

By introducing these circular flower boxes for its Danish customers, Holex Flower is taking another step toward achieving its future sustainability goals.